Alan Thorpe
Director of Business Solutions
Of course data in itself isn’t much use: it only gets interesting when we do something positive with the insight it contains. That’s where Alan comes in. He’s committed to helping you find and release the knowledge within, applying it to your integrated marketing activities. The results he’s after are optimisation of the consumer experience delivered by your brand plus appropriate allocation of your marketing budget.
Alan joined G2 data dynamics in November 2003 from data management and marketing insights provider Kognitio. He manages the G2 data dynamics consultancy, account management and delivery teams, ensuring solutions are aligned with clients’ strategic goals and expectations.
Alan has fifteen years IT, Marketing, Financial Services, project and operational management experience. Successful assignments having been completed for:
- Aviva (Norwich Union)
- Fidelity International
- LA Fitness
- Prudential
- M & G
- GE Capital
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